It is used by Facebook, Google, Amazon, Reddit, Huffington Post, Buzzfeed and many other top-tier websites. Mostly used for headings of blog posts it is one of the most reader friendly font available. This font never looks odd or old-fashioned and can be used anywhere on your website. It is one of the most used fonts on the Internet and was developed in 1982. Now that you have understood the concept of Typefaces and Fonts, let’s explore the various fonts to increase your readability. Typeface represents the style of font and fonts are derived from different typefaces. Many people confuse typefaces with fonts. Typefaces and Fonts are completely different things. ![]() The second group took 15 minutes! to do the same.īottom Line Fonts play a vital role in increasing your readability and UX.Īs a Blogger or a Content Marketer, you should always try to make the content clean and easy to read.īefore you get confused, let us make this clear. ![]() Surprisingly, the first group completed the entire paragraph in just 8 minutes! (A very simple font).Īnd the second group were asked to read the same paragraph in a brushed hand (A very complex font). The first group were asked to read a simple paragraph in Arial. They did a fun little experiment which involved two groups of people. With each display font, I’ve also added a recommendation for pairing it with a body copy font – one that complements the display font for longer blocks of text.Once upon a time, there were two researchers, Hyunjin Song and Nova Schwartz. Generally, display fonts are meant to be used in bigger sizes and in short sentences (such as titles) due to their more decorative or intricate elements. If you’re looking for something elegant and sophisticated, I recommend peeking through my top 10 picks to see if any of these resonate with your brand. ![]() Google Fonts is great resource for free fonts – their collection of type families contains many beautifully designed web-friendly options. ![]() However, when on a more limited budget, there are now free font alternatives that I recommend on occasion when establishing font systems, particularly for web-based applications. Generally, a lot of free fonts lack the quality and craftsmanship of commercial fonts and it’s always preferable to support type designers by purchasing fonts. I do admit that up until a few years ago, in true type snob fashion, I would avoid free fonts like a bad sparkling wine (ok, so this is probably not true because even bad sparkling wine is a good time, but you get the idea). Whether you realize it or not, what you wear represents the way you want the world to see you – are you traditional and conservative in a dark gray pantsuit, trendy and fun in a bright pink sweater, vintage and whimsical in a retro red and white polka dot dress? Typography is like the clothing for your brand message: the style of fonts you select communicates the values you represent and the kind experience your customers should expect to have when they interact with your brand. How could a brand stand out with their own unique visual voice on the internet? These days, there are an incredible number of resources from which designers can choose from, transforming websites from typical and boring to beautiful and brand specific.īasically, you can think of choosing the fonts that represent your brand similarly to picking out your wardrobe. In a not so distant past, the interwebs were awash with boring system fonts and rigid layouts.
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